Lee® F/W 2013 Blue Label Premium Denim

Lee is the signature of quality, innovation and durability.  Following with the establishment of 'H.D. Lee Mercantile Company' by Henry David Lee in Kansas, United States, Lee becomes a legendary denim brand which continues making history by its product innovations, such as the world's first-ever zip fly jeans - 101Z in 1926, iconic 'Hair-on-hide' leather label and 'Lazy S' back pocket stitching.  From the launch of the 1st Lee bib to the 13oz  '101' cowboy jeans, Lee demonstrates the passion of innovation over 120 years, transforming from a practical-and-durable-workwear maker to a contemporary-and-trendy fashion giant.

Lee® Stay Curious Campaign

"You’ve heard that “curiosity killed the cat,” and for cats that may be true. But for human beings, curiosity can be a powerful enhancer of life’s enjoyment, comfort, and fulfillment. It’s a key to discovering our limitless potential". (quoted from Lee Gerdes, CEO and founder of Brain State Technologies) The legendary and pioneering denim brand Lee® also recognizes the power of curiosity. Lee believes that there's nothing like trying it for the first time...anything.  Just as long as it's new.  That unmistakable feeling.  That rush of excitement.  New territories discovered. Question marks resolved. Lee will live through these experiences with you as a second skin.  To record your stories. To remind you of possibility.  To help you STAY CURIOUS!