Tuesday, August 20, 2013

Lee® F/W 2013 Blue Label Premium Denim

Lee is the signature of quality, innovation and durability.  Following with the establishment of 'H.D. Lee Mercantile Company' by Henry David Lee in Kansas, United States, Lee becomes a legendary denim brand which continues making history by its product innovations, such as the world's first-ever zip fly jeans - 101Z in 1926, iconic 'Hair-on-hide' leather label and 'Lazy S' back pocket stitching.  From the launch of the 1st Lee bib to the 13oz  '101' cowboy jeans, Lee demonstrates the passion of innovation over 120 years, transforming from a practical-and-durable-workwear maker to a contemporary-and-trendy fashion giant.

For F/W 2013, Lee releases The ‘Lee® Blue Label’ package -  capsule collection of 10 pieces with 5 jean styles, 4 complementing tops and one denim rider jacket.
Designed for the denim connoisseur, this premium line uses only Italian denim and gives attention to the minutest of detail: signature blue trims, tonal threads and a special blue leather patch. Other key washings are the worn-vintage medium blues of Lightning Luxe and Break. Subtle whiskering and abrasions on the Rare, and a brooding dark dyed-over finish for the Easy Rinse. Tops come in hues, washed-out blue for the two button-downs.

Check out this awesome commercial...

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