Friday, April 26, 2013

RCBC Bankard MasterCard, the new must-have for booklovers

Reading has never been more rewarding with the latest co-branded credit card exclusive from the pioneering credit card brand, RCBC Bankard, and Fully Booked, the country’s first and leading specialty bookstore.

The new Fully Booked RCBC Bankard MasterCard is the latest credit card from RCBC, one of the country’s most progressive and largest banks. This new co-brand credit card gives book lovers access to some of the most unique finds and latest releases available in Fully Booked.

Enjoy a 10% discount instantly with every purchase at any Fully Booked branch, and get cash rebates of up to 10% as well as one free book on early purchases and on their renewal period.

Cardholders are even entitled to invites to exclusive events, special sales and new arrivals, discounts at partner establishments and an installment option of zero percent interest for big-ticket purchases.

“We are proud to be partnering with the country’s first and leading specialty bookstore. This partnership is a testament to our continuous commitment in strengthening our position in the market and expanding our clientele,” said RCBC Bankard President and CEO Oscar B. Biason.

Fully Booked’s Managing Director Jaime Daez likewise expressed his interest in entering into a partnership that will enhance the experience of his establishment’s discriminating patrons.

“Fully Booked, from the start, is all about going beyond the idea of an ordinary bookstore, and offering innovative experiences that delight our readers,” Daez said. “We are confident that having our name in a credit card product together with an industry pioneer contributes greatly to this end.”

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