Saturday, February 16, 2013

L'Oreal's Steampod, the Newest #HairRevolution in Hair Care

L'Oréal Professionnel, world's no.1 professional brand, providing breakthrough technology and superior products used BY THE WORLD'S GREATEST HAIRSTYLISTS, has just introduced the newest revolution in hair care, the Steampod!  Steampod is the world's first heat and high pressure steam iron that treats your hair while styling, smoothing and keeping your hair friz-free.

After five years of research and development and eight patents developed by hairdressers for hairdressers, Steampod has become a professional in-salon straightening and smoothing tool, which can also be used to add texture and movement to the hair. The results:

Repaired, nourished hair
Smoothed, sealed ends
Brilliant shine
Long-lasting results
Ultimate Care from Pro-Keratin and steam

L’Oréal compared the “thermal shock effect” of normal iron versus Steampod by pressing iron onto cloth for 3 minutes. The result? Normal iron produces a “burnt” effect while Steampod doesn’t, which then prevents hair cuticle damage.

Hair Revolution Reinforced by Innovation: Steampod with Rowenta

Steampod, in partnership with Rowenta, the world leader in household appliances and inventor of steam iron, is the world’s first hair smoothing iron that delivers a continuous stream of pressurized steam from an in-built steam generator. Check out the video below to show you what I am talking about...

As the name suggests, the key element is steam. Steam gently opens up the cuticle delivering the treatment into the core, gradually heats the hair preventing heat shock to prevent cuticle damage, and smooths down the cuticle sealing the ends for a flawless finish...

Hair Revolution Supported By The Right Partner: Bench Fix Salon

The power of this technology is in the X-tenso Care products used for Keratin Steam Bond and Keratin Steam Care services which are available first at Bench Fix Salons, one of the fastest growing salons in the country with innovative and highly creative team of hair artists.

Keratin Steam Care Service gives an anti-frizz smoothing effect that can last up to 3 days, if used for normal to slightly sensitive hair. But with continuous use with X-tenso Care, hair fibre is reconstructed from the inside out, preventing it from breakage and dryness.

Keratin Steam Bond Service – the first steam smoothing service with the ultimate repair of Pro-Keratin found in X-TENSO CARE. You have two choices depending on the permanent look you want to achieve:

  • Ultimate Straight Smoothing – straight and silky look until the ends of the hair
  • Natural Straight Smoothing – straight and shiny with more natural movement

Check out the awesome experience of
my fashion writers, Sisters In Style
 Look at her gorgeous hair...
and of course, pretty face :)

To know more about L’Oreal Professionnel Steampod and its #hairrevolution campaign, please visit:

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