Thursday, October 11, 2012

Ray-Ban Reintroduces Folding Aviators

Ray-ban debuted in 1937 with the Aviator model created for American Air Force pilots.  Style, tradition and freedom of expression are the key values underpinning the philosophy of Ray-Ban, for generations the undisputed world leader in sun and prescription eyewear.

For 2012 and Ray-Ban’s 75th anniversary, the hero products are the Ray-Ban Aviator in its different shapes, with new original details and unique heritage lens – the Ambermatic (which I will tell more about later), and the modernized classic, pairing flair and style with technology and convenience – the Folding Aviator.

The Aviator was the first model launched by Ray-Ban which proved to be a success in the market. Over time, it has become one of Ray-Ban’s icons and best-sellers and the most imitated sunglasses in the world. It would be recognized as an American design classic.

Combining tradition and innovation, Ray-Ban has come up with the Folding Aviator, the same technology applied previously to the Ray-Ban Folding Wayfarers. The Ray-Ban Folding Aviator will have a limited gold-plated edition available in December this year. This is an Aviator you can flaunt and bring with you everywhere you go.  I can't wait to get hold of the limited gold-plated edition!

Check out video from which I grabbed from you tube.

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