For over 60 years, Pantene has been committed to give women healthy, beautiful hair that empowers them to shine. Pantene’s Pro-V science and continuous innovation enables Pantene to deliver this promise. Its new Beautiful Science campaign takes innovation further by daring to go without camera tricks, without retouching and by letting the science behind its products shine.
“There is a healthy skepticism among Filipinas. With their access to technology and information, they are more discerning about the products that they use. Brands have to earn and build the trust that women place on these brands. Pantene is prepared to step up to the challenge,” shares P&G Communications Manager Deirdre de Padua.
