Friday, February 13, 2026

Be date-ready this love month with Ever Bilena’s EB 214 Sale!

 

Whether you’re getting ready to celebrate love with your significant other or just simply gifting yourself with something for that extra confidence boost, February as the month of love has just become more exciting and special as Ever Bilena, one of the most established Filipino make-up brands, holds its EB 214 Sale where select Ever Bilena and Ever Bilena Plus products are priced P214!


Thursday, November 6, 2025

Choi Bomin stars in Ever Bilena’s New Pillow Pop Multi Pot campaign

 

Choi Bomin, the Korean rising star, posing inside a white inflatable structure with pastel sky background, wearing colorful fashion for Pillow Pop’s playful Multi Pop promo  
Korean star Choi Bomin shines as the newest face of Ever Bilena’s Pillow Pop Multi Pot, a fun and blendable multi-use color pot for Gen Z beauty enthusiasts


Ever Bilena, the country’s leading local cosmetics brand, proudly unveils its newest campaign featuring Choi Bomin, the Korean rising star beloved for his youthful charm and versatile appeal.  Known for his bright energy and approachable charisma, Bomin is the perfect ambassador to represent the Pillow Pop Multi Pot, which is a fun, lightweight, and effortlessly blendable multi-use color pot designed for Gen Z beauty lovers.

Wednesday, July 23, 2025

Glow Up Alert: Ever Bilena Opens First Flagship Kiosk with Exclusive Launch Promos

Homegrown beauty giant and the top 1 local color cosmetics brand, Ever Bilena celebrates a new milestone with the launch of its first-ever flagship kiosk at Robinsons Place Ermita. Located at the 2nd Floor, Pedro Gil Wing (across Lee and in front of Straightforward), the kiosk marks Ever Bilena’s expansion into experiential retail.


Tuesday, July 8, 2025

Ever Bilena welcomes Thai A-lister Pond Naravit in milestone endorsement deal

 

Ever Bilena, the Philippines’ top homegrown cosmetics brand, proudly introduces Thai actor and singer Pond Naravit Lertratkosum as its newest brand ambassador. This milestone partnership marks two exciting firsts: Pond becomes Ever Bilena’s first-ever Thai endorser, and Ever Bilena becomes Pond’s first brand endorsement in the Philippines.

Tuesday, March 25, 2025

Ever Bilena’s TikTok-viral makeup bar lands in three locations


Calling all beauty lovers! Ever Bilena’s makeup bar—the viral shopping experience that’s taken TikTok by storm—is now available in three exclusive locations for a limited time only.

Monday, March 24, 2025

Women leading the future: Insights on digitalization, sustainability, and financial independence from #Women2025


To address the evolving landscape of women-led businesses, SPARK! Philippines, the Quezon City Government, and Robinsons Department Store hosted #Women2025: WomEntrepreneurs in the Digital Era at Robinsons Galleria Ortigas. This event fostered dialogue among women leaders in business and governance, examining the critical roles of digitalization, financial empowerment, and sustainability in entrepreneurial success.

Saturday, March 8, 2025

EB Plus Moisture Boost Lipstick: A burst of color with a Boost of Moisture

When it comes to the perfect lipstick, why choose between color and hydration when you can have both? Introducing the EB Plus Moisture Boost Lipstick—a lightweight, pigment-packed lippie infused with Hydracore Technology to keep your lips beautifully colored, nourished, and moisturized all day long.


Friday, January 24, 2025

Ever Bilena beauty bar returns with exciting firsts at SM Clark

 

The wait is over! The Ever Bilena Beauty Bar is back and better than ever, bringing its much-loved “Fit All You Can” activity to SM Clark. Ongoing until January 31, 2025, this exclusive pop-up is a can’t-miss event for beauty lovers!

Tuesday, December 31, 2024

CCIP appoints new board of trustees for 2025

 

(L-R) CCIP board of trustees Janina Tan, Monina Ferrer, Robinson Uy, Denice Sy, Michael Zotomayor, Linda Yu, Kimberly Sablayan, Jackie Lim, Christine Reyes, Jenny Nunez, Dennies Ladia, election committee members Lessie Galindo, Sherry Sampang, and Gladys Conopio


The Chamber of Cosmetics Industry of the Philippines, Inc. (CCIP) concluded 2024 with a festive and meaningful event during its 4th General Membership Meeting (GMM), aptly titled Cocktail Night, held at Revel at the Palace. Members arrived in their finest party outfits, ready to celebrate the close of the year in style and camaraderie.

Friday, March 15, 2024

Effortless Beauty, Made Easy: Introducing the New EB Easy Collection by Ever Bilena

Looking for everyday essentials that simplify your beauty routine? Say hello to EB Easy, the newest collection from Ever Bilena that lives up to its name with high-quality, affordable, and easy-to-use products.

Saturday, February 17, 2024

Ever Bilena goes Green!

The country's leading cosmetics company has partnered with Republic Cement's ecoloop to help divert plastic waste and empower a sustainable future


Ever Bilena Cosmetics, Inc. is making significant strides towards environmental responsibility through its partnership with ecoloop, Republic Cement's official resource recovery group and alternative fuels arm. This innovative initiative goes beyond offering beautiful products - it's about creating a beautiful world through sustainable practices.

Friday, October 13, 2023

Bring out that rain-proof glow with Ever Bilena Pro Glow Out Highlighter

 

After the scorching summer heat, the monsoon weather may come as a relief. But for makeup lovers, this season might be challenging as it oftentimes takes the glow out of their makeup looks. Well, you’ll be surprised to know that a few swaps in your regular makeup routine can make all the difference in helping you survive the gloomy rains. Thankfully, there’s the Ever Bilena Pro Glow Out Highlighter to help you achieve a glowing glam that can withstand any weather conditions!

Tuesday, September 19, 2023

Transform into a Korean Idol with the newest Ever Bilena Matte K-Beauty collection #EBKBeauty #EverBilena

If you’re a fan of all things beauty, then you know what a huge impact the Hallyu wave has made to the industry. K-Beauty has inspired countless trends featuring radiant and dewy complexions, unique makeup looks, and skincare routines that beauty aficionados can’t get enough of. And now, to help you achieve that K-inspired look, Ever Bilena has launched its newest Matte K-Beauty collection lippies to add to your makeup holy grail!

Wednesday, May 31, 2023

Channel the ultimate “clean girl” with the new Ever Bilena Plus Brow & Lash Serum with castor oil

If you keep up with TikTok and social media trends, then you know that the “clean girl”  aesthetic has totally taken over the internet, and for the right reasons! From glowy, dewy skin, to slicked-back hair, defined lashes, and fluffy brows – this trendy minimalist look is a total vibe. Want to become a “clean girl” yourself? Thanks to the newest Ever Bilena Plus Brow & Lash Serum with castor oil, achieving just that is now easier!

Friday, May 26, 2023

Add a pop of color with Ever Bilena Pillow Pop Cream Blush

Summer never ends in the Philippines! This means, we always need to make space for pinks and all things bright. Achieve that colorful, dewy, radiant, and healthy glow with the new Ever Bilena Pillow Pop Cream Blush!

Tuesday, August 16, 2022

There’s an Ever Bilena Plus Serum to match your skin

 

When it comes to beauty products, there are so many options to choose from and the ‘one size fits all’ does not always apply. Face serums are no exception! The beauty of it though is that there’s definitely a perfect product for you out there. You simply have to know if the face serum product you’re using has advanced and safe ingredients that can help keep your skin flawless. Well, luckily for you, the Ever Bilena Plus Serums meet all of your criteria! 

Monday, March 21, 2022

Shake up your make-up routine with Ever Bilena All Day Powder Foundation

 


This 2022, it’s time to switch up your makeup routine and elevate your look. Whether you want to give your self-confidence a boost or to upgrade your everyday look, fine tuning your makeup routine can be as simple as changing one product or technique. Most of the time, all it takes to revamp your entire look is by changing the most basic component of your routine which is your foundation.

Friday, December 31, 2021

A new logo, tagline and product refresh: Ever Bilena unveils a more inclusive approach to beauty

 



The new normal has changed so many aspects of our lives. When it comes to beauty, the overall direction has evolved into a more streamlined approach, without sacrificing looks, elegance and drama. We know that makeup and beauty is for everyone, regardless of gender orientation, age, class, and skin tone, or skin type.

Monday, August 16, 2021

Cruelty-free and affordable makeup for Filipinas

 

Makeup is an important part of every girl’s daily life. But sometimes, we overlook the stories behind the manufacture of these makeup essentials.

Tuesday, July 20, 2021

Be IG-ready all the time with this compact blush

Wanna make sure your glam is always on for your Instagram feed? Here’s a pro-tip for those picture-perfect shots: Bring with you a compact blush like EB Matte Blush-On for that instant glow-up whenever and wherever you are!