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UNIQLO unveils its latest 2025 HEATTECH campaign featuring Cate Blanchett and Roger Federer, showcasing the brand’s signature LifeWear warmth and innovation. |
UNIQLO has launched its 2025 HEATTECH campaign, spotlighting the cutting-edge innovation of LifeWear that’s redefining winter fashion worldwide.
Starring newly appointed Global Brand Ambassador Cate Blanchett and tennis icon Roger Federer, the campaign celebrates UNIQLO’s enduring commitment to style, performance, and global resonance.
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Ambassadors wearing HEATTECH styles
UNIQLO unveils its 2025 HEATTECH campaign, spotlighting the advanced innovation of LifeWear that’s reshaping winter fashion across the globe.
Led by newly appointed Global Brand Ambassador Cate Blanchett and tennis legend Roger Federer, the campaign reflects UNIQLO’s enduring dedication to timeless style, technical excellence, and worldwide appeal.
HEATTECH EXTRA WARM Cashmere Blend added to the MEN’S line
The blend of 9% cashmere provides soft comfort, and is 1.5 times warmer than regular HEATTECH1, while also being around 30% lighter2. The sheerness and long sleeve length makes it extremely versatile, from early fall to early spring. The MEN’S line includes crew neck and turtleneck styles, while two new colors have been added for the WOMEN’S line.
2 Compared with HEATTECH EXTRA WARM Cotton
HEATTECH Lineup
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| MEN’s HEATTECH Ultra Warm Crew Neck T-Shirt (₱1,490) and Ultra Warm Tights (₱1,490) deliver maximum warmth and comfort for cold-weather days. |
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| MEN’s HEATTECH Crew Neck T-Shirt (₱790) and HEATTECH Tights (₱790) provide lightweight warmth and all-day comfort, making them versatile essentials for effortless layering through the seasons. |
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| UNIQLO introduces the HEATTECH Extra Warm Cashmere Blend to the MEN’S line, offering soft, lightweight comfort that is 1.5x warmer than regular HEATTECH and perfectly versatile from fall to spring. |
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| HEATTECH Gloves (₱990) and HEATTECH Souffle Yarn Lined Mittens (₱990) deliver soft, lightweight warmth to keep hands comfortably protected all winter long |
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| Women’s HEATTECH Ultra Warm Crew Neck T-Shirt (₱1,490) and HEATTECH Ultra Warm Leggings (₱1,490) deliver advanced warmth and exceptional comfort, making them ideal for the coldest days of the season |
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| WOMEN’s HEATTECH Extra Warm Cashmere Blend Crew Neck (₱990), Scoop Neck (₱990), and Turtleneck T-Shirt (₱990) offer soft, luxurious warmth in versatile silhouettes for every cold-weather look. |
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| WOMEN’s HEATTECH Crew Neck Long Sleeve T-Shirt (₱790) and HEATTECH Leggings (₱790) provide lightweight warmth and a smooth fit—ideal for layering in any season. |
Cate Blanchett
Born in Melbourne, Australia. Cate Blanchett is an internationally renowned actor and producer. Her diverse body of film work includes Elizabeth, Blue Jasmine, Carol and Tár. A graduate of the National Institute of Dramatic Art, she began her multi-award-winning stage career in Australia and later served as co-Artistic Director of Australia’s largest performing arts organisation, Sydney Theatre Company. In addition to her artistic work, she is a leading humanitarian and a prominent advocate for climate action.
Roger Federer
From Basel, Switzerland. Roger Federer made his ATP Tour debut in 1998. He rose to No.1 in the world in 2004 and kept his position for a record-breaking 237 consecutive weeks. He has won 20 Grand Slam titles, including a record number of Wimbledon men’s singles titles, with eight. He continues to be one of the world’s most influential figures on and off the court and is dedicated to expanding access to early childhood education for underserved children around the world through his foundation, the Roger Federer Foundation.
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Do you think celebrity collaborations, like the recent campaign with Cate Blanchett and Roger Federer, actually influence people’s shopping choices or are they mostly just fun to watch?
ReplyDeleteCelebrity campaigns definitely catch people’s attention, and this one with Cate Blanchett and Roger Federer is no exception. For many shoppers, these collaborations add a sense of style and trust, which can subtly guide their choices more than they realize. At the same time, it’s interesting to see how brands try to mix entertainment with practical messaging. Even in completely different fields, good organization and clear communication matter just as much this overview shows how structured services can make everyday life simpler: Affordable Waste Management It’s a reminder that whether it’s fashion, shopping, or basic services, people appreciate things that are easy to understand and reliable. That’s probably why these big celebrity campaigns resonate so strongly with audiences.
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