Thursday, September 22, 2022

Beauty, Fashion and Health & Wellness Products Emerge Top Filipino

 Favorites During Lazada’s 9.9 Mega Brands Sale

Southeast Asia’s pioneer eCommerce platform Lazada wrapped up the first of its year-end mega campaigns, with consumers carting out more beauty, fashion, and health & wellness products, making these the top categories during Lazada Philippines’ 9.9 Mega Brands Sale from September 9 to September 11, 2022.

Filipinos definitely love shopping and bargains. On 9 September, 4x more vouchers were redeemed compared to the 9.9 campaign in 2021. Consumers also doubled their shopping time spent on the app!

With outdoor activities resuming, Filipinos are also purchasing more bags and travel items and athleisure wear compared to just a few months ago. Bags & travel purchases increased by 83% compared to the Epic 10th Birthday Sale that took place on March 27, 2022. Top consumer favorites on 9 Sep 2022 include unisex cotton jogger pants and Kérastase Genesis Anti Hair Fall Fortifying Serum.

Stay tuned, and watch out for another Lazada SALE!

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