Wednesday, November 28, 2018

Santa takes the Reins at SM Supermalls’ Christmas 30-foot larger-than-life Santa, Meet & Greets, Holiday Parades with Reindeer, and more! #ChristmaSMoments

It’s Santa at SM Supermalls. 30-foot Santa at the Mall of Asia North Bridge Way marks the launch of SM Supermalls’ Christmas celebration in all SM malls across the country.

You better watch out and better not pout, because a 30-foot Santa Claus has been spotted at Mall of Asia – marking the start of the Christmas season in all SM malls nationwide. Inviting everyone to celebrate #ChristmaSMoments with loved ones, SM Supermalls is treating mallgoers with fun-filled events as Santa makes his rounds in SM malls this holiday season.

“Christmas is not complete without Santa Claus. We’re sure that when you see him in the malls, it will take you back to best-loved childhood Christmas moments,” said Jonjon San Agustin, SM Supermalls senior vice president for marketing.

Alongside its giant Santa installation, the Mall of Asia is home to the Grand Festival of Lights Parade that started November 24 until December 25, and to the Grand Mascot Parade on January 1, 2019. Both street festivals will feature Santa with an entourage of Yuletide dancers and characters.

Not to miss is Father Christmas and his herd of reindeer at the Grand Magical Christmas Parade in SM South Luzon malls. The parade will ring in new characters – a circus ringmaster and snow ladies – to join its well-loved mix of holiday icons, including princes and princesses, dwarves, fairies, and more! 

Santa will also lead the way as SM City Pampanga lights up its Ferris wheel-turned-Lantern of Hope with a visual feast of lights, fireworks, and video-mapping on December 1.

Santa Claus will be making the wishes of 60 lucky kids come true this season! Simply write to Santa through the #DearSMSanta mailbox at SM for a chance to get your wishes granted. If you want to see Santa in person, you can spend #ChristmaSMoments with your friends and family at Santa meet-and-greets happening from November 30 to December 25, 2018 in all SM malls. For more info about SM’s Santa-filled Christmas celebration, please visit

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