Manila Shopper: Ipanema Opens a Shop in Rustan's Makati & SM North Edsa

Ipanema opens its one-stop footwear shop in Rustan’s Makati last June 2014, with the promise of bringing Brazilian glamour to Filipinos. And the maker of high-fashion flip flops has even more reason to celebrate as it launches its new collection.

Ipanema, a neighborhood in the southern part of Rio de Janeiro where the flip flop brand has been culled, is known as a cultural hub of outgoing and passionate Brazilians. The brand draws inspiration for its flip flop collection from the region’s vivid and colorful lifestyle.

While Ipanema has been widely popular among Filipinos, this marks the first time that it is launching an exclusive store in the country. Rustan’s was a strategic choice for Ipanema because the mall has been an established distributor of high-quality products and a promising retailer for five decades.

Here are some of Ipanema's exquisite designs for the creatively fashionable...

Ipanema Leblon Fem: SRP P2,295.

Ipanema Virtruax Fem in blue: SRP P1495.

Ipanema GB Sandal Fem

Ipanema GB Sandal Kids: SRP P795.

Ipanema Virtruax Fem: SRP P1495.

Ipanema Charme Glam Fem: SRP P1,295

Ipanema GB Sandal Baby: SRP P795.

Brazilian culture is filled with lively and exotic spirit. Drawing from this, Ipanema designs its footwear prints using a wide range of colors. In this month’s collection, Ipanema is set to launch classic flip flop designs that are patterned on simplicity and sophistication.

“Who said that flip flops are only trendy during the summer time?” asked Mr. Patxi Elizalde, Managing Director of ELRO Corporation, the exclusive distributor of Ipanema in the Philippines. “At Ipanema, our footwear is designed to complement your daily ensemble—they look good and functional whether you’re walking on the beach or the city.”

With Ipanema’s latest footwear designs, you don’t have to choose one over the other. This type of footwear is not just meant for functional comfort; rather, it serves to stylize a wide variety of outfits.