Officially launched just last September 2013 for the Philippine market, SevenFriday Timepieces communicate a unique aura, different from any other watch out there.
While photos of Sevenfriday’s one-of-a-kind timepieces are often enough to wow even non-collectors, nothing beats the sensory and tactile experience of actually wearing a Sevenfriday watch. Up close and in motion, you can truly appreciate the elegance of its multi-faceted dial, and admire the handiwork that defines its finish. On the wrist, you can feel the grace underneath its modernity. Everyone will want to know what you’re wearing, and how they can get one.
DESIGNING THE SEVENFRIDAY
Steel, industrial plants, engines, machines, wheels—the brand’s universe, as well as its designs, are strongly inspired by these elements.
The wristwatches of Sevenfriday are built on two major elements: the box and the interface. The box, made of stainless steel, refers to the complex construction of the protective casing. Its shape and style lies between the modern and the classic, creating an exciting atmosphere. It is surrounded by an animation ring made of aluminum, enhancing its haptic and visual appeal.
Within the box, you can find the interface, which consists of hands, discs, dial, and the watch movement. All the indicators are designed and arranged in way to bring the complexity of the movement to the surface. The dial alone is made up of five separate pieces or layers, with eleven different applications. This complex construction attracts and fascinates the spectator.
A variety of materials, finishing, and colors complete the uniqueness of the collection.
THE SEVENFRIDAY COLLECTION:
The Sevenfriday P1, cool and slightly restrained in coloring, symbolizes the present industrial aesthetics or the “Industrial Essence.” The colors silver, black, and rhodium are mainly used.
The Sevenfriday P2, warm with a strong coloring of copper, reminds us strongly of the beginning of our modern era, and symbolizes the “Industrial Revolution”. Various shades of gray, in combination with the various finishing touches, are testament to this.
The Sevenfriday P1/2 is marked by subtle elegance, strikig highlights, and a bright design. Dashes of gold bring a striking but still subtle contrast to the interface.
The Sevenfriday P2/2 is elegant, powerful, sophisticated, and cool. Inspired by the emotional beauty of 19th century machinery, it is treated with a warm finish.
The Sevenfriday P3/2 (Riviera) takes its cues from the nautical lifestyle, with yachting colors and a wooden animation ring, handcrafted from Canadian wood by a craftsman from Tyrol. Available only in a limited run, the Riviera is one of the most sought-after timepieces in the Sevenfriday line.
Sevenfriday lends its innovative craftsmanship to Sevenfriday P1/3, P1/4, and P1/5, a fresh new line of wrist masterpieces. Rendered in the same industrial chic style, the latest line of Sevenfirday watches shows the same impressive mechanical display with an orange, green, or blue highlight. The dial, rendered in one’s choice of industrial bright, alternates with a jet black opalin finishing.
Sevenfriday Manila is available in its first solo boutique at the Promenade 3 in Greenhills Shopping Complex. The store bellies the same industrial chic vibe of its timepieces, and it showcases all the unique and fresh designs of Sevenfriday. It seems that Filipinos are latching on to the Sevenfriday philosophy ever so fondly—and why not? If we could all have Friday seven days a week, why wouldn’t we want that?
For more info and inquiries on pricing, please send an email to: philippines@sevenfriday.com. You can also text or call 0919-9974329.
SevenFriday Timepieces are available at the following:
Washington Watches & Jewelry:
Alabang Town Center, Festival Mall, Eastwood Mall, Rockwell Powerplant Mall, SM North Edsa, Greenbelt 1, Robinsons Place Manila, SM Megamall, Shangri la Plaza, Glorieta 4, Urban Superior Store Cebu, Banilad Town Center Cebu, and Banilad Cebu City.
Visit SevenFriday boutique at Promenade 3 Greenhills San Juan City.
amazing pictures.
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