Thursday, April 25, 2013

Rags2Riches Unveils New Style Icon Bianca Gonzales in 2013 Spring Summer Collection

Style, substance, and sustainability are fused in the newest collection presented by Rags2Riches last March.  Inspired by the intricate designs and unique weaves of the Tinalak, RIIR launched its Spring / Summer collection called “Newel,” which means “weave” in T’boli. The new collection aims to show the co-existence of three distinct elements to create an elegant masterpiece: style, substance, and sustainability. The first line of bags solely designed by RIIR, the collection brings forward intricately designed pieces to fit the style of the modern, fashion-forward RIIR woman.

“RIIR’s Spring Summer Collection is a stylish innovation. Utilizing the Tinalak, an indigenous weaving technique that is inspired by dreams, myths and beliefs, RIIR’s newest collection is dedicated to the RIIR woman who is a person with substance and unique style,” shared Joe Mark Pardiňas, Sales and Marketing Manager for Rags2Riches.

The new collection boasts of vibrant and exquisite pieces like the Hedem Hobo Bag dubbed “The Thinking Woman” in Tiboli. Other must-haves include the Ofi Clutch (fire), the Kena Hobo Bag (dream) The Kulon Clutch (rain), the Kenmu Clutch (fist) and the Benwu Tote Bag (world). Every creation is sure to catch the eye with its versatility, splash of sumptuous colors and ingenious patterns.
Coinciding with the launch of its Spring Summer Collection, RIIR also unveiled its new style advocate, Bianca Gonzalez. A well-known celebrity and fashion aficionado, Bianca is a woman that personifies the RIIR woman: empowered, passionate, and compassionate. “We believe that Bianca Gonzalez is the epitome of a RIIR woman, someone who personifies the values that we uphold and seek to promote with every unique RIIR creation,” Pardiňas added.

Get this awesome collection from Rags2Riches Pop-Up Store at 2nd floor of The Podium Mall on the ff dates:  April 26 - 28, May 17 - 19, May 24 - 26, May 31 - June2, and July 5 - 7, 2013.

Rags2Riches clutches and bags are also available at:
Aranaz, GB5 and Powerplant
Crossings The RAMP, Glorietta and Shangri-la Plaza
House of Laurel
The Give Store, Glorietta and Trinoma

About RIIR
Rags2Riches Inc. is a for-profit social enterprise based in Manila, Philippines, creating eco-ethical fashion and home accessories out of up cycled scrap cloth, organic materials and indigenous fabrics by working with artisans (mostly women) living in the poor communities across the country. Rags2Riches’ philosophy stands upon its four bottom lines: People, Profit, Planet and Positive Influence. (

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