Monday, October 22, 2012

The Levi's 2012 Go Forth Campaign

The Levi’s® brand ( unveiled its 2012 Go Forth™ global marketing campaign last September 20, 2012 at Whitespace Manila. The 2012 campaign is entitled “This is a pair of Levi’s®” depicting individuals putting on their Levi’s® jeans in the morning and preparing to face the day with the intention to make a positive difference in the world.

Levi’s Fall/Winter 2012 Collection highlights the unconventional styles of Levi’s Sta-Prest, Levi’s Commuter Series, Levi’s Bootcut Skinny and Levi’s Dress. The men’s and women’s collection offers contemporary head-to-toe looks built around refined styles with sharp clean aesthetics, tailored to perfection.

Levi’s® Go Forth Collaborators
Taking the Levi’s® brand’s pioneering spirit, Levi Strauss Philippines launched the biggest creative collaboration with the young talents of this generation: Eric Delos Santos, Maureen Disini, Sassa Jimenez, Jeffrey Rogador, Charina Sarte (Designers), Alyanna Martinez, Bang Pineda, Sidney Yap (Stylists), Bj Pascual (Photographer ), Leeroy New (Visual Artist) , David Guison and Patricia Prieto (Bloggers) and Callum David (Music).

Levi’s Go Forth is a fusion of sub-cultures. Each collaborator designed Levi’s products based on their artistry showcasing a new Levi’s Look for the youth. The Levi’s Go Forth Design Collaboration will be featured in a Digital Lookbook.

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