Monday, September 3, 2012

The Levi’s® Fall/Winter 2012 Collection

The Levi’s® Fall/Winter 2012 Collection is based on a more refined and tailored look, for both men and women inspired by the ocean, coastal communities and their associated handcrafted tradition. The essence of the collection is in its refined intention and tailored head-to-toe look melding craftsmanship, honesty and authenticity, honoring tradition while defying convention, redefining the norm and re-crafting and re-creating iconic Levi’s® styles.
The men’s collection offers classic, yet contemporary head-to-toe look built around refined styles with sharp clean aesthetics, tailored to perfection. The Highlight of this season is Levi’s® Sta-Prest, your ultimate wearable straight-out-of-the-dryer pants with no need for ironing. Truly perfect for stylish travelers who are always on the go!

The overall style of the women’s collection is classic and refined with a clean, tailored aesthetic and pronounced femininity. The key pant silhouette for women this season is the Levi’s® Bootcut Skinny, which the Levi’s® brand has completely reinvented. No longer your mother’s bootcut denim; this season will see the launch of this new take on a classic – a sexy, modern skinny fit making you forever think differently about the definition of bootcut.  

Levi Strauss & Co. is one of the world’s largest branded apparel companies and the global leader in jeanswear, marketing its products in more than 110 countries worldwide.  The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s®, Dockers® San Francisco and Signature by Levi Strauss & Co.™ brands.  For more information, go to
Invented in 1873 by Levi Strauss & Co., Levi’s® Jeans are the original, authentic jeans.  The Levi’s® brand offers the widest range of great-fitting jeans on the market and are the most widely recognized and often-imitated products in the history of apparel.  Levi’s® jeans have captured the imagination and loyalty of generations of diverse individuals through more than 150 years of innovation.  For more information about the Levi’s® brand, its products and the Levi's® Stores, visit                                                     

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