The Body Shop just just published a press release / campaign on Beauty with Heart. Here are some excerpts:
Quote:
For us, beauty is much more than a pretty face. It’s about feeling good and doing good, too. We make our products with love and care. We source some of the finest raw ingredients from the four corners of the globe. We harness the skills of artisan farmers and add our expertise to create effective products that are wonderful to use. We trade fairly so communities benefit as well as you. We never test on animals, and all our products are 100% vegetarian. We campaign with passion on issues close to our heart, because activism is in our blood. We always keep people, animals and the planet in mind. So when you shop with us, you are choosing... BEAUTY WITH HEART
WHAT MAKES SKINCARE AT THE BODY SHOP DIFFERENT FROM OTHER BEAUTY BRANDS?
At The Body Shop, we are obsessed with natural ingredients and how they power our products and improve our skin. Other brands might use natural ingredients, but the superb quality and Community Fair Trade sourcing of our ingredients make us truly unique.
WHY IS SKINCARE AT THE BODY SHOP SO POPULAR?
Our customers keep coming back because our products simply work. Nature is skincare’s most potent weapon, and at The Body Shop we are experts in harnessing that power. We source many of our natural
ingredients through our Community Fair Trade program to ensure the highest quality, and we have a rigorously scientific approach which means everything we create has the highest efficacy. It’s thanks to this expertise, our Community Fair Trade programmes and our high quality natural ingredients that we are rapidly becoming one of the most popular choices for skincare in Asia, one of the most demanding markets in the world.
HOW DOES THE NATURAL WORLD INFORM YOUR APPROACH TO SKINCARE?
Nature is one of the most inspiring teachers there is. Some plants have the power to recover after being burnt to the ground, others can re-grow after being cut off at the roots, and others can lay dormant in the desert for years before springing into life at the first rainfall. We have identified the most potent ingredients that help give plants their amazing powers of regeneration and incorporated them into our skincare products.
WHY IS INNOVATION SO IMPORTANT TO THE BODY SHOP?
Innovation is the key to creating the most effective products which customers love. We may be famous for our natural ingredients and our ethical approach to beauty, but it is the innovation behind our products that ensure we deliver pleasurable textures, amazing fragrances and superb results both immediately and in the long term.
CAN NATURE AND INNOVATION REALLY GO HAND-IN-HAND WHEN CREATING SKINCARE PRODUCTS?
Yes of course! Nature is a great source of innovation, creativity and efficacy. For example, we use wheat germ oil for natural Vitamin E, camu camu which is rich in Vitamin C, pomegranate as an alternative to retinol, and tea tree as an alternative to salicylic acid.
WHAT SKINCARE TRENDS WILL WE BE SEEING MORE OF IN THE NEXT YEAR?
The next year is all about delivering instant efficacy, more pleasurable textures, and more ways to create a radiant complexion and magnify the skin’s natural luminosity. At the same time, product categories are merging. For instance, our BB Cream is skincare and make-up in one product. Specifically in Asia, skincare is moving towards products with multiple functions to satisfy the demand from time-poor consumers living in a fastpaced society. These products help reduce the time needed for a daily skincare regime.
Unquote:
To reiterate their commitment for a green environment, The Body Shop is running a Go Green SALE until August 31, 2012 at Mall of Asia, TriNoma and SM Megamall. Please check it out!
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