Wednesday, June 6, 2012

Trend Update: Unarosa Florals

Bloom Town
Fun yet feminine, Unarosa gives a new twist to florals with its tropical aesthetic

One of the biggest trends from this year’s biggest fashion runways has finally hit the country’s shores. Through one of the Philippines’ most fashionable and most up-to-date retailers, flowers blossom as Unarosa presents a range of stylish dresses and chic separates emblazoned with the season’s favorite florals.

A classic trend that has been around since the ’50s, florals have been reinvented and reinterpreted by many designers since time immemorial—they have gone from tiny, meadow-like pinhead flowers to big, exotic tropical blooms. Drawing inspiration from previous floral interpretations, New York Fashion Week Spring ’12 Ready-to-Wear saw a new take on buds and blooms and showcased a burst of blown-up, multi-colored graphic roses and graffiti flower petals.

Symbol of romance and femininity, flowers will always be a popular print whatever the decade. It’s a trend that defies time. Whether worn casually or formally, florals will always make a lasting feminine statement. Dresses printed in full-on florals are outfits on their own, while vivid blooms on separates showcase the versatility of the trend for day-to-night style. It’s all about florals in luxurious fabrics—whether on dresses or separates—that make them perfect for morning and evening garb.

Unarosa puts all of these elements together as they bring florals closer to every Filipina fashionista. Tropical blooms in a predominantly blue palette are one of the hottest takes on the timeless print. Now, it can be seen in the brand’s tailored dresses, jackets, skirts, shorts, and trousers, which can be effortlessly mixed and matched to give any woman’s existing wardrobe a designer upgrade. 

The sweetest of the bouquet, Unarosa’s floral pantsuit splashed with bold, graphic buds in a bright, monochromatic blue, encapsulates this perfectly. Similarly, a high-waist pencil skirt and a pair of tailored shorts in the same blue hue can also be found in the collection—great alternative pieces to pairing these stylish blooms together easily.

Other separates worth noting are a cropped jacket in a light and sweet palette of pinks, as well as a pair of cropped trousers in a deep hue of purples, both lovely garments for showing off the trend. Unarosa also keeps things simple yet striking with a floral a-line dress, topping it with a solid-colored jacket to create the perfect contrast. The brand also goes for an update in a peplum skirt paired with a zippered front top for a more adventurous takes on sweet blossoms.

Classic yet trendy, Bloom Town features pieces that showcase a local flair for fashion coupled with global style and taste. Giving a sophisticated twist to retro-vintage florals, Unarosa brings a timeless favorite straight to the rack, at very reasonable prices. A whole new stylish garden of blooms awaits every Filipina fashionista in stores.  Check out their video HERE, as well.

Unarosa is located at 5/L Shangri-La Plaza, 4/L The Block, SM North Edsa, 2/L Annex II, SM Fairview, 2/L Bldg. A, SM Megamall, G/F Shoppesville, Greenhills, and L/1 Marquee Mall, Pampanga. For more information on Unarosa, log on to For more updates, like Unarosa on Facebook, or follow Unarosa on Twitter,

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