MAFBEX 2012 at World Trade Center + FREE Tickets Up for Grabs

MAFBEX 2012: BACK TO BASICS

The biggest and most awaited food event of the year is back! The 6th Manila Foods and Beverages Expo (MAFBEX) is going “Back to Basics” at the World Trade Center Metro Manila and WTCMM East Wing on June 13 to 17, 2012 from 10am to 8pm. Professionals and enthusiasts from the food and beverage industry will be treated to a five-day expo with an impressive line-up of activities. Witness culinary experts battle it out in cook-offs, learn from seminars handled by the industry’s bests, and sample all sorts of international cuisines from renowned local and international chefs.  Entrance Fee: P100.

Across the world, there has been an increase in the demand for healthy foods and products with simple ingredients for a healthier lifestyle. Dietitians confirm that there is a growing consumer preference for food products that are more “natural” and features raw ingredients that are easily understood and are less processed. There is also a higher demand for products which contain fewer mystery components and additives such as artificial flavors and colors. With this, the theme for this year’s MAFBEX is “Back to Basics”.

Organized by the country’s leading exhibition and trade show organizer today, Worldbex Services International (WSI), in cooperation with the De La Salle – College of Saint Benilde (DLS-CSB), and for the benefit of the ABS-CBN Foundation, MAFBEX 2012 is the biggest and the most comprehensive food show in the country with over 500 booths showcasing the best the world has to offer. With last year’s turnout of 50,000 visitors, this year’s event will be the biggest yet with the inclusion of the World Trade Center East Wing as an extension venue for the free seminars alongside the inter-school and professional division competitions.

Top international and locally renowned chefs will rule the stage in “Chefs of the World” as they showcase the best techniques and ingredients in the world of food. Free seminars will also be held for people who would like to learn more about the food service and hospitality industry.

This year also features the biggest international pavilion with different countries offering ethnic delicacies and ingredients from all over the world, blending together in a melting pot of exotic flavors made available in the show. Throughout the duration of the event, professors and culinary experts from De La Salle - College of Saint Benilde will be covering topics ranging from food styling, corporate image enhancement, cooking for VIPs, to recent advances in food preservation, catering, and many more. There will also be demonstrations of some products that may prove useful in certain food-related businesses.

Aside from the seminars wherein internationally- renowned experts would be tackling the latest entrepreneurial tips and techniques as well as up-to-date industry breakthroughs, competitions will also be held during the five-day event. Expo goers will be able to witness how fun the food and service and hospitality industry can be as a promising new generation exhibits their skills in competitions such as the Benildean Flair Factor, Flair Cup 2012, Table Set-ups, Mocktail Punch, Cake Decorating, Ice Carving, and many more.

Another highlight for this year is the Food Caterers Association of the Philippines (FCAP) Pavilion. Visitors get to rub elbows with country’s top caterers as they showcase their best healthy recipes and try out techniques on plating, food preparation, and styling.

The country’s top food distributors would also be selling imported goods at discounted prices at MAFBEX. Savour ready-to-buy, ready-to-sample, ready-to-impress products that define the global basket of flavours in a one of a kind grocery experience...(and this is actually the reason why Manila Shopper goes to Worldbex even if we don't have a food and beverage business)

The knowledge of having helped a greater cause also brings joy to many people, and that much could be said about MAFBEX because part of the proceeds of the event will be donated to the ABS-CBN Foundation.  With the 6^th MAFBEX, food lovers are set on the yummiest gastronomic adventure to date on June 13 to 17, 2012 at the World Trade Center Metro Manila from 10am to 8pm.

For more info, please call Worldbex Services International: 531 6350 and 534 3615: Fax: 533 2026, email them at: info.worldbex@gmail.com; info.worldbex.com, or  visit www.worldbex.com

                                                                      

WorldBex was generous enough to give my dear readers a chance to get FREE Tickets to Mafbex 2012.  So, Manila Shopper is giving away 20 tickets for FREE:  Here are the mechanics: 1)  LIKE Worldbex on Facebook HERE 2)  LIKE Manila Shopper on Facebook HERE 3)  Leave a comment below with your complete name and email address. 4)  This starts NOW and ends on June 8, 2012  11:59pm. 5)  20 winners will be picked via random.org and will be announced on June 9, 2012. 6) Winners need to bring their valid ID to the expo and present it to the ticket booth.  You are on Manila Shopper's Guest List.