Ever Bilena’s best-selling Face Powder gets a K-Pop glow with Choi Bo-min

K-pop idol Choi Bo-min is the new face of EB face powder

Ever Bilena, the Philippines’ leading cosmetics brand, proudly introduces South Korean actor and K-pop idol Choi Bo-min as the newest face of its latest campaign. The collaboration was unveiled through a surprise launch featuring Ever Bilena’s best-selling EB Face Powder, which has sold over one million units in online alone.