Sunday, June 7, 2015

Singapore Tourism Board x Up Dharma Down's Launch of New Single & Music Video

Singapore Tourism Board Unveils Collaboration with Up Dharma Down with the Launch of
A New Single and Music Video Inspired by Their Experiences in Singapore

To Filipinos, music is an integral part of everyday life. Narrating life’s ups and downs, putting the spotlight on both the extraordinary and the mundane, and conveying every nuance of human emotion, music is as universal as any medium of artistic expression can get. 

Award-winning Philippine indie act Up Dharma Down unveils a new narrative with the launch of “All the Good Things,” the band’s latest single and music video. The band tapped on their talent, originality and imagination, to weave together a musical tapestry inspired by their unique experiences in one of their favorite destinations – Singapore.

Singapore Tourism Board’s collaboration with the band signals a refreshed initiative to invite Filipino travelers to see Singapore in a whole new light and to share with them the unique experiences available in Singapore, as seen through the eyes of the band. With the unveiling of “All the Good Things,” Up Dharma Down creatively captures their Singapore experiences into one song. “The song is about having an idea of what’s good but only coming to terms with it upfront by actually doing something about it, such as traveling after a long time of toying with the idea of it. It’s about being open to new experiences, having that proactivity and positive outlook. We saw that during our trip in Singapore and we thought that it is a lot like us as a band. Always moving forward and always innovating,” shares Armi Millare, the band’s vocalist.

Directed by Johan Polhem, former Senior Creative Director at MTV Australia and Gold Awardee for Music Video at the New York Film Festival, the music video was inspired by the creativity, progressiveness and energy of Singapore. Stunning aerial footages provide fluidity and scale to the video for a different perspective of the vibrant city. Computer graphics and kaleidoscope effects also create a dreamscape that evokes the city’s spirit of innovation.

The band’s inspirational video documenting their exciting visit draws back the curtains on a fun and thrilling side of the country they had not experienced before. It takes us through Up Dharma Down’s journey to various iconic and off-the-beaten-track locations in Singapore, sharing the experiences and personal moments that inspired them to create their new song.

The trip took the band on visits to quirky places like Haji Lane to explore concept stores that featured unique creations by local designers and artisans, and stops at various Mod-Sin cuisine establishments like Pidgin Kitchen & Bar and 2am:dessertbar that reimagined local hawker favorites into gastronomic innovations.

Attractions like Gardens by the Bay and the Henderson Waves captivated the band with its marvelous sights, and Carlos TaƱada, the band’s guitarist, even got to experience being driven in a Ferrari through parts of the famous Marina Bay street circuit used for the Grand Prix night races. They capped off their visit to Singapore by immersing themselves in the city’s bustling nightlife, drinking signature brews at LeVeL33 and hanging out with local musicians, The Next Movement, at The Mad Men Attic Bar.

“’All the Good Things captures the soul and spirit of the Singapore we have come to love over the years. We’re beyond proud and happy to have done something so special,” shares the band. “Travel is one of the most inspiring experiences for any artist, and our trip to Singapore was a journey that opened our eyes to another side of it. We’ve been to Singapore before but it was mostly for work and we always feel that it has something new to offer.”

Singapore Tourism Board’s Area Director for Philippines & Brunei, Mr Adrian Kong, added, “Through this collaboration with Up Dharma Down, we hope that Filipino travelers will view Singapore as a destination where they can partake in unique experiences across retail, dining, entertainment and attractions .”

In celebration of Singapore’s 50th year, having these inspiring experiences to shop, eat and play is made even easier with the Golden Jubilee deals. The Golden Jubilee promotion is an exciting selection of exclusive deals on flights, hotels and more. Take advantage of special airfare deals, stay at any one of the participating hotels in the city for 2 nights to get the 3rd night free, shop till you drop during the Great Singapore Sale for a chance to win S$500 daily, and embark on a gastronomic adventure with exclusive dining discounts from various establishments.

With all these and more, there is no better time to plan your own inspiring visit to Singapore to discover all the good things.

To see what inspired Up Dharma Down in Singapore, visit To know more about the exciting Golden Jubilee deals, visit

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